William Hill Review
William Hill are one of the most well known high street bookmakers and their online approach is a very traditional one. Some would say it’s a no frills website but it’s logically laid out and you do get a competitive initial bonus along with consistently good odds across all markets and a fantastic selection of ongoing promotions.
The company were established way back in 1934 and the trust that longevity breeds is very important when picking a bookmaker but Hills work hard to keep their customers on board.
As an established brand, William Hill are well represented on the odds comparison sites and if you monitor these on a regular basis you’ll see that prices are very competitive. This is certainly the case for football and also for horse racing where the operator has a Best Odds Guarantee in place.